When Was the Last Time You Googled Your Own Business?

Google Yourself: A 10-Minute Marketing Checkup.

March 09, 2026

In partnership with

There’s a moment every small business owner should experience at least once a year: Googling their own business. The last time I Googled mine, I also could see how much the brand had grown in the last 9 years. Logos, color, photos, links, so much to see out there.

I encourage you to type your business name into Google and look at the results the way a customer would. Sometimes it’s reassuring, sometimes it can be scary, and sometimes it reveals things you forgot existed.

Don’t judge your own local search results too harshly, though. Those are unique and influenced by your own browsing history. This exercise is more about looking at your content as a whole and, more specifically, the overall health of your Google Business Profile.

Okay, back to the exercise. When someone searches for your business, most local customers will see:

• Google Business Profile
• Google Reviews
• Google Photos
• Your website
• Social profiles

Let’s talk about the Google Business Profile

Your Google Business Profile is a powerful piece of the local marketing puzzle, and sadly it is often overlooked. Think of it like a Christmas ornament that rolled under the couch, only to be found in March when the urge to spring clean finally kicks in.

All jokes aside, it really is a powerful tool, and it should be checked routinely.

  • Weekly quick glances

  • Monthly deeper looks

  • Quarterly audits

  • Yearly strategy updates

Here are a few things that need checked:

  • Is your business category correct?

  • When was the last review? Did you respond?

  • Are there any suggestions from Google?

  • Is your address correct?

  • Are your hours current?

  • Do you have recent photos?

  • Any new news or posts to share?

  • What are your customers posting?

Ignoring updates or suggestions from Google is not a great idea. Make sure you’re checking those and not letting them sit unresolved.

You also need a review strategy. No reviews (or very few) can hold your Google Business Profile back. This is a key part of what is called optimization.

Knowing what customers see when they search your business is one of the most useful marketing check-ins you can do all year. Next time you’re waiting in line somewhere, open Google and search your business name. You might learn more in five minutes than you expect.

And if you discover something confusing, outdated, or broken—don’t panic. If you know how to update it, awesome. Make time and do it. If you don’t… Email me. 😀

Until next month!

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Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.

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