My Current Social Media System for Stress-Free Posting
social media overwhelms me sometimes...
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In my last newsletter, I admitted something a bit vulnerable: social media overwhelms me sometimes. Yes, this is my actual career for 9 whole years, and I still get overwhelmed with social media and marketing as a whole sometimes. We’re all human.
So this month, I want to share with you what my current stress-free social media approach looks like. It’s simple, structured yet flexible, and meets the metrics I set for success (remember when I talked about that?) This plan shifted a bit from Q3 to Q4, and it’s working. I plan to carry it into Q1 of 2026.
Instagram – My Primary Platform
Instagram is where I’m the most personal, creative, and present. I aim for 4 posts per month minimum and I don’t pressure myself to show up more than that. Quality > quantity. I’m also intentionally showing more of me and my personality in the brand. That means:
Collaborating with my personal account when it fits (less content and it shares to both profiles)
Sharing more real life moments
Being upfront, not hidden behind the logo. Over the years I have gone back and forth from being less social and more social.
Instagram has become the home base of my brand personality. I also feel that times are a changin’ in social media world friend. People are becoming exhausted with social media perfection and I think being more relatable is on the rise. So this is my way of committing to being authentic online. Does it feel cringe sometimes? You bet it does! ha!
Facebook – My Helper Platform
Facebook is not my favorite platform but I’m still showing up there. Even though it’s the lesser platform for SociallyUP, it still brings website traffic, and I’ve learned to respect it for that. I actually debated deleting it many times this year. On Facebook, I stick to:
The same 4x/month posting schedule
Content that’s more informational, straightforward, and brand-focused
Not everything in your strategy needs to be flashy. Some things just need to work.
Stories – My Tool for Consistency
Stories feel easier, lighter, and less stressful so they’ve become a part of my marketing plan. I post 4 stories per week:
2 automated stories (scheduled ahead)
2 manual stories (inserting some on-demand content and community building)
This gives me visibility without burning out.
TikTok – My Creative Playground
Cringe alert… but also not really. I love TikTok ha! I’m very active there personally because it lets me create, experiment, be a human, and learn the platform from the inside out. It’s a place for:
Creative expression
Trying new angles
Staying ahead of trends
It fuels my work — without being ‘work.’ And while it isn’t generating projects for me, it does inspire me to create
Pinterest – Tips & Tools with Intention
Pinterest is a slower burn, but it’s powerful for long-term visibility. I post 4 times per month, sharing:
Tools
Tips
Helpful information
Evergreen resources
This helps keep SociallyUP in the search results without needing daily content. Would you be interested in seeing analytics? October was wild on Pinterest. SociallyUP had somewhere around 237k impressions from just a couple of pins made a year prior.
I send one newsletter per month — and I treat it like a conversation. The place where I can connect, educate, and grow. Behind the scenes, I also publish each newsletter on my website separately. Not to distract from email growth but to support SEO.
The Part I Want You to Hear Most
I define my own metrics for success and then roll with them - sometimes things go off-road but we keep driving
I don’t chase vanity metrics
I don’t try to impress people with volume
I don’t try to reach everyone
I’m not trying to reach the masses and that’s more than enough
I’m happy with my workload, my clients, and my community
If my project load becomes light and I want to take action, I have a plan in place. If I start to feel like leads are low, I have ads queued and ready to go. I have some passive ads running locally. I network and I usually have room for growth with each client since we’re marketing with big goals in place.
My method is enough for me, but maybe not for you — why? Because every brand is different. I encourage you, no matter your business size, to treat your marketing and social media like the business tools it is. Even small marketing plans have a place.
My next newsletter will be a 2025 celebration email to all of you. After that, I have big plans for 2026. We’re going to learn a bunch if you stick around. I’m talking all things marketing and not just social media.
See you next year — is that cheesy?
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